Each year, Xponential conducts an in-depth, data-driven study aimed at helping organisations gain valuable insights into the key elements necessary for a successful major gifts campaign.
Xponential’s annual Australian Major Gift Benchmarking Study gives organisations indicators for a successful major gifts program. This study is data driven, with multi-year comparisons, so it will provide objective results to understand how variables affect major gifts fundraising in Australia.
Sign up to participate and learn what others in the industry are doing and how your organisation’s major gifts program compares.
The benchmarking study fills an important gap by in-depth investigation of the “how-to” factors which affect success.
Benchmarking is a useful tool to inform best practice and program performance. This study will be data driven, so will provide objective results to understand how variables affect major gifts fundraising in Australia.
Correlations are investigated between major gift program results, and variables such as: board and volunteer involvement, organisation subject matter, training, size of total fundraising revenue, methods of solicitation, and longevity of tenure of major gifts staff.
Your organisation will receive two reports:
No individual transaction data and identifying donor information is required for participation. You will not be sharing any information about the identity of your donors.
12 May 2025: Early Bird and Loyalty Discount rates closes
14 July 2025: Final date for participation
18 July 2025: Data requested
11 August 2025: Participant data submitted
From September 2025: Benchmarking webinar and individual workshops.
