Each year, Xponential conducts an in-depth, data-driven study aimed at helping organisations gain valuable insights into the key elements necessary for a successful major gifts campaign.
Discover the keys to a thriving major gifts program with Xponential’s annual Australian Major Gifts Benchmarking Study, the one and only benchmarking study that focusses solely on major gifts. Powered by data driven insights and multi year comparisons, this exclusive study offers you objective, actionable results to understand how variables shape major gifts fundraising in Australia.
Elevate your organisations major gift success and stay ahead of the curve.
Register now to learn what others in the sector are doing and how your organisation’s major gifts program compares.
Xponential is excited to announce a collaboration with Fundraising & Research Consulting (FR&C) for the 2025 Australian Major Gifts Benchmarking Study. Combining Xponential’s high value donor campaign expertise and FR&C’s top tier prospect research, this partnership offers participants an all new level of comprehensive insights into their major gifts program.
As an exclusive benefit, all participants can opt-in for a complimentary Wealthscan overview report (valued at $1,450), delivering an even deeper understanding of donor capacity and potential. This unique data will help organisations benchmark performance and identify growth and impact opportunities.
Correlations are investigated between major gift program results, and variables such as: board and volunteer involvement, organisation subject matter, training, size of total fundraising revenue, methods of solicitation, and longevity of tenure of major gifts staff.
Your organisation will receive two reports:
No individual transaction data and identifying donor information is required for participation. You will not be sharing any information about the identity of your donors.
16 May 2025: Early Bird and Loyalty Discount rates closes
14 July 2025: Final date for participation
18 July 2025: Data requested
11 August 2025: Participant data submitted
From September 2025: Benchmarking webinar and individual workshops.
| Organisation Size | Full Fee | Early Bird | Loyalty Discount |
|---|---|---|---|
| Standard (<$10 mill) | $3,300 | $2,900 | $2,600 |
| Large (>$10 mill) | $4,000 | $3,700 | $3,200 |
