A major gifts program is a strategic approach to raise ongoing significant gifts from individual donors.
Major Gifts programs are continuous, and raise funds for varying programs and projects of the organisation, as well as “untied” general funds.
Each of these aspects require know-how and systems: prospect research, major donor collateral, promoting a culture of philanthropy across the organisation, managing a donor pipeline, confidence in asking for gifts, and monitoring programs with performance indicators.
Contact Xponential for a no-obligation discussion about your needs. Xponential can provide a current situation assessment, develop a strategy, then provide training workshops and individual coaching for any and all key aspects of your program, and the know-how and systems required.
Xponential’s annual Australian Major Gifts Benchmarking Study gives organisations indicators for a successful major gifts program. This study is data driven, with multi-year comparisons, providing objective results to understand how variables affect major gifts fundraising in Australia.
Xponential worked with ACF on a major gifts “Nature’s Champion’s” campaign over 2 years in 2016 & 2017, regular Major Gifts Benchmarking and a campaign feasibility study and intensive coaching since 2023. Australian Conservation Foundation, Australia’s national environment organisation, influences governments and business to protect animals, rivers and reefs that are close to our hearts and hold decision makers to account without fear or favour.
